Is military advertising effective? : an estimation methodology and applications to recruiting in the 1980s and 90s /
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisio...
Saved in:
| Online Access: |
Access full-text online via JSTOR |
|---|---|
| Author / Contributor: | |
| Corporate Authors: | , |
| Other authors / contributors: | |
| Imprint: |
Santa Monica, Calif. :
Rand,
2003.
|
| Format: | Electronic |
| Language: | English |
| Subjects: |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | ocm55202613 | ||
| 003 | OCoLC | ||
| 005 | 20240304213016.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 040518s2003 caua ob 000 0 eng d | ||
| 040 | |a N$T |b eng |e pn |e rda |c N$T |d OCLCQ |d YDXCP |d OCLCQ |d OCLCG |d OCLCQ |d TUU |d OCLCQ |d MERUC |d NUI |d UBY |d OCLCO |d SNM |d OCLCQ |d OCLCA |d JSTOR |d OCLCQ |d NLGGC |d OCLCO |d OCLCQ |d EBLCP |d MHW |d UAT |d OCLCQ |d OCLCF |d CUS |d COCUF |d TOA |d CCO |d MOR |d PIFBR |d ZCU |d OCLCQ |d WY@ |d VFL |d U3W |d LOA |d JBG |d LND |d LUE |d ICG |d STF |d VTS |d CEF |d AGLDB |d INT |d TOF |d AU@ |d OCLCQ |d ERL |d TKN |d ICN |d G3B |d DKC |d OCLCQ |d NJT |d UMK |d OCLCQ |d VVJ |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCL | ||
| 019 | |a 144561489 |a 233157505 |a 475901462 |a 793544361 |a 855304955 |a 961678573 |a 962592112 |a 991952879 |a 1044524036 |a 1053026731 |a 1128019876 | ||
| 020 | |a 0833035983 |q (electronic bk.) | ||
| 020 | |a 9780833035981 |q (electronic bk.) | ||
| 020 | |z 0833033417 | ||
| 020 | |z 9780833033413 | ||
| 027 | |a RAND/MR-1591-OSD | ||
| 029 | 1 | |a AU@ |b 000061156113 | |
| 029 | 1 | |a DEBBG |b BV043096951 | |
| 029 | 1 | |a DEBBG |b BV044078067 | |
| 029 | 1 | |a DEBSZ |b 422391263 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999938209805765 | |
| 029 | 1 | |a GBVCP |b 100864854X | |
| 029 | 1 | |a GBVCP |b 801138566 | |
| 035 | |a (OCoLC)55202613 |z (OCoLC)144561489 |z (OCoLC)233157505 |z (OCoLC)475901462 |z (OCoLC)793544361 |z (OCoLC)855304955 |z (OCoLC)961678573 |z (OCoLC)962592112 |z (OCoLC)991952879 |z (OCoLC)1044524036 |z (OCoLC)1053026731 |z (OCoLC)1128019876 | ||
| 037 | |a 22573/cttjjkj |b JSTOR | ||
| 043 | |a n-us--- | ||
| 049 | |a MAIN | ||
| 100 | 1 | |a Dertouzos, James N., |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PCjDRyYp9xqRF8gX9WcJfVP, |e author | |
| 245 | 1 | 0 | |a Is military advertising effective? : |b an estimation methodology and applications to recruiting in the 1980s and 90s / |c James N. Dertouzos, Steven Garber. |
| 264 | 1 | |a Santa Monica, Calif. : |b Rand, |c 2003. | |
| 300 | |a 1 online resource (xvii, 95 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 347 | |b PDF | ||
| 500 | |a "Prepared for the Office of the Secretary of Defense." | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Program participation -- The caseload -- Outcomes for leavers -- Conclusions and next steps. | |
| 520 | |a The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data. | ||
| 588 | 0 | |a Print version record. | |
| 945 | |a JSTOR |b JSTOR Open Access Books | ||
| 651 | 0 | |a United States |x Armed Forces |x Recruiting, enlistment, etc. | |
| 650 | 0 | |a Advertising |z United States |x Evaluation. | |
| 700 | 1 | |a Garber, Steven, |d 1950- |1 https://id.oclc.org/worldcat/entity/E39PCjBchHHbr8PCdrkgxCD7wP | |
| 710 | 2 | |a Rand Corporation. | |
| 710 | 2 | |a National Defense Research Institute (U.S.) | |
| 758 | |i has work: |a Is military advertising effective? (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFDXp79tcwP8bDY6fQCTgX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Dertouzos, James N., 1950- |t Is military advertising effective?. |d Santa Monica, Calif. : Rand, 2003 |z 0833033417 |w (DLC) 2003041264 |w (OCoLC)51454571 |
| 856 | 4 | 0 | |u https://go.openathens.net/redirector/philamuseum.org?url=https://www.jstor.org/stable/10.7249/mr1591osd |z Access full-text online via JSTOR |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL197459 | ||
| 938 | |a EBSCOhost |b EBSC |n 105336 | ||
| 938 | |a YBP Library Services |b YANK |n 2344703 | ||
| 994 | |a 92 |b PMN | ||