Medicines as a service : a new commercial model for big pharma in the postblockbuster world /
The pharmaceutical industry can reconfigure its considerable resources to develop innovative and meaningful business models that are based on services related to prescription drugs for chronic conditions. We argue that such innovation beyond the pill is consistent with the core capabilities of large...
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Santa Monica, CA :
RAND Health,
[2012]
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| Format: | Electronic |
| Language: | English |
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| Series: | Occasional paper (Rand Corporation)
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