Consumer data research /
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...
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| Online Access: |
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| Imprint: |
London :
UCL Press,
2018.
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| Format: | Electronic |
| Language: | English |
| Subjects: |