Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 /
"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...
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| Imprint: |
Amsterdam :
Amsterdam University Press,
[2018]
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| Format: | Electronic |
| Language: | English |
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